Time to market and feature parity with the website

The app needed to have the shortest possible time to market to ensure feature parity with the website. To achieve this, the app's content is presented in custom WebViews, where the pages activate a communication bridge with the app via WKScriptMessageHandler and JavascriptInterface. Non-invasive changes to the content structure don't require an app build until changes to the communication bridge are needed.

Optimizing maintenance and development of evolutiva

The L'Economia app is part of the Vertical apps group, along with Corriere Salute and Figli & Genitori. To minimize maintenance and evolution time and costs, as well as those for developing new Vertical apps, L'Economia is designed according to a target/flavor architecture so that the functionality is shared in a shared codebase, with app-specific modules for styles and everything else.

Content Personalization

One of the goals was to offer users advanced content customization features within the app. A series of backend services were developed to enable the creation of the For You section, where users can choose to follow specific topics and journalists and activate related notifications to increase reader engagement.

AI Features

The desire to offer something truly innovative resulted in the development of the Virtual Assistant, a section of the app that implements artificial intelligence features. Users can submit questions to the Virtual Assistant, which will respond using Corriere della Sera articles as a knowledge base and will in turn suggest additional articles for further exploration of the topic.